What you say

A31 covered in snow in January 2010

Over the last few years, we've been carrying out annual and special surveys to gain insight into the public's requirements and satisfaction.

Public surveys

We run a range of surveys with the public to enable us to monitor levels of satisfaction with the services and products we provide, from our daily forecasts to our warnings. They also help us to identify new requirements and ensure that we are providing services the public need.

These surveys are carried out for the Public Weather Service Customer Group (PWSCG) by independent market research companies to ensure these are unbiased.

National Severe Weather Warning Service (NSWWS) surveys

It is important to ensure that the warnings we issue reach the people who need them and that they find these useful. We, therefore, carry out surveys following selected severe weather warnings.

  • Telephone interviews of 500 people in the affected area .
  • Monitors awareness and usefulness of the warning against targets.
  • At least six surveys are carried out each year.

Results

These will be updated whenever a new survey is carried out.

Usefulness of warnings

  • Respondents were asked "Overall how useful would you have said this severe weather warning was?".
  • Answers included: Very useful, fairly useful, not very useful, not at all useful and don't know.
  • 91% of respondents found their warning very or fairly useful in 2014/15. Only four surveys were conducted during this period due to a smaller number of amber warnings being issued at times when it was appropriate to survey.
  • The target for 2015/16 is 84% (average for at least six surveys).

Public Value of Warnings 

Reach of warnings

  • Respondents were asked "Did you see or hear anything about this severe weather warning?".
  • 82% of respondents had seen or heard their warning in 2014/15. Only four surveys were conducted during this period due to a smaller number of amber warnings being issued at times when it was appropriate to survey. 
  • The target for 2015/16 is 75% (average for at least six surveys).

Public Awareness of Warnings 

Public perception survey

It is important to ensure that the forecasts we issue reach the people who need them and that they find these useful. It is also important that we know how people are accessing forecasts, e.g. mobile, television, internet, and where from. To do this we carry out a survey every year around November.

  • Face-to-face interviews with around 2000 people across the UK.
  • Monitors satisfaction, use, awareness and visibility of forecasts.

Results

These will be updated each year when the next survey is carried out.

Accuracy of forecasts

  • Respondents were asked "Generally speaking, how accurate or inaccurate do you think most weather forecasts are?".
  • Answers included very accurate, fairly accurate, neither accurate or inaccurate, fairly inaccurate, very inaccurate or don't know.
  • 76% of respondents felt that forecasts were very or fairly accurate in 2014.
  • Target for 2015 is 73%.

Accuracy of Forecasts 

Usefulness of forecasts

  • Respondents were asked "Overall how useful would you say weather forecasts are these days?".
  • Answers included very useful, fairly useful, not very useful, not at all useful and don't know.
  • 87% of respondents felt that forecasts were very or fairly useful in 2014.
  • Target for 2015 is 80%.

Usefulness of Forecasts 

Last updated: 26 May 2015