Reach

Example of forecast on the iPhone.

We have a range of methods which people can use to access our forecasts, including our website, mobile applications and widgets. See how these methods are being used.

The Public Weather Service Customer Group (PWSCG) expects us to increase the reach of our forecasts and warnings using these methods. We monitor usage of all our different delivery platforms to understand our reach and to ensure that we are using methods which people are finding useful.

Usage of a variety of our platforms

Website

Our website is our main delivery channel. We monitor the number of page impressions on our site each month, this tells us how many pages are viewed on the Met Office website.

  • The number of page impressions can vary considerably. We get peaks during severe weather and other environmental incidents such as volcanoes. 
  • There were 45.9 million page impressions in June 2014.

Page impressions on Met Office website 

iPhone Application

The iPhone app is a dedicated application for iPhone users allowing them to keep up to date with the latest weather wherever they are.

33.6 million *visits on the iPhone application during June 2014.

Total i-phone visits 

Android Application

The Android app is a dedicated application for Android users allowing them to keep up to date with the latest weather wherever they are.

10.6 million *visits on the Android application during June 2014.

Android app visits

Mobile Weather

Mobile Weather is designed to be accessible on all web-enabled mobile phones and provides basic weather forecasts, observations and warnings to people on the move.

2.86 million **page views to Mobile Weather during June 2014.

Mobile Weather page impressions 

*Visits are the number of separate times that the application is used.

**Page views are the number of separate pages viewed by users.   

NB: These will be updated each month.

Last updated: 22 July 2014