Met Office

Reach

We have a range of methods which people can use to access our forecasts, including our website, mobile applications and widgets. See how these methods are being used.

Example of forecast on the iPhone.

The Public Weather Service Customer Group (PWSCG) expects us to increase the reach of our forecasts and warnings using these methods. We monitor usage of all our different delivery platforms to understand our reach and to ensure that we are using methods which people are finding useful.

Usage of a variety of our platforms

Website

Our website is our main delivery channel. We monitor the number of page impressions on our site each month, this tells us how many pages are viewed on the Met Office website.

  • The number of page impressions can vary considerably. We get peaks during severe weather and other environmental incidents such as volcanoes. 
  • There were 34.42 million page impressions in March 2012.

Page impressions on Met Office website 

Weather Widget

The Weather Widget allows website owners to add Met Office weather content into their web pages for their visitors.

7.3 million page impressions on the Weather Widget in March 2012.

Page impressions of Weather Widget 

Mountain Weather Widget

The Mountain Weather Widget allows website owners to add Met Office mountain weather content into their web pages for their visitors.

  • There were 171 thousand page impressions on the Mountain Weather Widget in March 2012.
  • Numbers for the Mountain Widget are lower than those for the Weather Widget as it is relevant to a much smaller group of people.

Page impressions of Mountain Widget 

iPhone Application

The iPhone app is a dedicated application for iPhone users allowing them to keep up to date with the latest weather wherever they are.

1.6 million *visits on the iPhone application during March 2012.

Total i-phone visits 

Mobile Weather

Mobile Weather is designed to be accessible on all web-enabled mobile phones and provides basic weather forecasts, observations and warnings to people on the move.

1.9 million **page views to Mobile Weather during March 2012.

Mobile Weather page impressions 

Smarter Weather

Smarter Weather is designed to provide a more graphics rich alternative for Smart Phone users. Smarter Weather was launched in April 2011.

9,021 **page views to Smarter Weather during March 2012.

*Visits are the number of separate times that the application is used.

**Page views are the number of separate pages viewed by users.   

NB: These will be updated each month.

Last Updated: 30 April 2012

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