Broadcasting
The Met Office, the leading provider of weather services for the UK’s media industries, provides solutions for many commercial broadcasters as well as the BBC. Weather reports, news and forecasts are an intrinsic feature of radio and television programming and staple ingredient of the ‘content mix’ for online and, now, mobile services.
To enable clients to meet the challenge of media convergence the Met Office develops cross-platform weather solutions that work for your audience and your business.
Weather works for consumers
The need for accurate, reliable and intelligible weather information has never been greater, whether on TV, online or by using a mobile handset.
On a daily basis, people want to know what the weather has in store, while their concern about climate change is fuelling interest and a desire to better understand what’s happening to the weather.
Weather works for business
Weather’s importance to the audience is underlined by the consistent success of weather sponsorship on TV and online. Engaging, visually effective weather information can be profitably monetised through sponsorship and advertising, or used to enhance the customer experience.
With a dedicated facility at Millbank Studios in London, the Met Office leads in delivering state-of-the-art solutions to brands and media businesses seeking to tap into the commercial potential of weather on their channel, website, mobile service or outdoor screen network. We have recently launched an on-demand video forecast service for mobiles, using the very latest weather information direct from our studio.
Weather presenting
Weather presenting is a unique art — incorporating an understanding of meteorology with the ability to turn facts into a weather story that captivates the audience. The Met Office offers a course specially designed for anyone who is new to weather presenting, but wants to learn how to do it.
