We work with a number of retail customers to provide bespoke consultancy services which address business issues based around weather and climate.
Climate change and its wider impacts are an important consideration for businesses worldwide. Issues such as carbon reduction and potential changes to the availability and sourcing of raw materials are two examples of how our changing climate is affecting business planning. We offer bespoke consultancy services to directly assess the risks and opportunities to your business posed by a varying and changing climate.
Weather Sensitivity Analysis
Our Weather Sensitivity Analysis service is designed to uncover and quantify the precise relationship between the weather and your business performance. This comprehensive resource from the Met Office offers a valuable insight into how weather affects consumer behaviour and product/service demand.
Bespoke observational datasets
Our weather data underpinned a hugely successful promotional campaign run by the tyre manufacturer Pirelli. The campaign, which raised awareness of the benefits of their winter tyres, resulted in a large increase in sales of the tyres in the UK.
Read more about how we helped Pirelli in our case study below:
Customer quote - Jenny Elm, Senior Trade & Consumer Marketing Analyst for Pirelli:"We found the Met Office to be very efficient and professional with their management of our project. Their planning before and the support during the project period ensured that everything ran smoothly."
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Last updated: 16 October 2013