We carry out annual and ad-hoc surveys to gain insight into the public's requirements and levels of satisfaction with our forecasts and severe weather warning services.
These surveys are carried out for the Public Weather Service Customer Group (PWSCG) by independent market research companies to ensure these are unbiased and representative of the views of the UK public. They also help us to identify new requirements and ensure that we are providing services that meet public need.
National Severe Weather Warning Service (NSWWS) surveys
It is important to ensure that the warnings we issue reach the people who need them and that they find these useful. We, therefore, carry out surveys following selected severe weather warnings.
- Telephone interviews of 500 people in the affected area.
- Monitors awareness and usefulness of the warning against targets.
- At least six surveys are carried out each year.
- Conducted independently by DJS Research Ltd.
These are updated annually after a series of surveys are carried out.
Usefulness of warnings
- Respondents are asked "Overall how useful would you have said this severe weather warning was?".
- Answers included: Very useful, fairly useful, not very useful, not at all useful and don't know.
- 94% of respondents found their warning very or fairly useful in 2017/18.
- The target for 2018/19 is 84% (average for at least six surveys).
Reach of warnings
- Respondents were asked "Did you see or hear anything about this severe weather warning?".
- 87% of respondents had seen or heard their warning in 2017/18. Seven surveys were conducted during this period including five snow events, which had very high awareness scores.
- The target for 2018/19 is 70% (average for at least six surveys).
Public perception survey
It is important to ensure that the forecasts we issue reach the people who need them and that they find these useful. It is also important that we know how people are accessing forecasts, e.g. mobile, television, internet, and where from. To do this we carry out a survey every year in the first week of October.
- In street, face to face, Computer-assisted personal interviewing (CAPI) with 2089 people across the UK.
- Monitors perceptions of accuracy and usefulness, plus freuquency of use.
- Conducted independently by DJS Research Ltd
These are updated each year when the next survey is carried out.
Accuracy of forecasts
- Respondents are asked "Generally speaking, how accurate or inaccurate do you think most weather forecasts are?".
- Answers include very accurate, fairly accurate, neither accurate or inaccurate, fairly inaccurate, very inaccurate or don't know.
- 78% of respondents felt that forecasts were very or fairly accurate in 2017.
- The target for 2017 was set at 73%.
Usefulness of forecasts
- Respondents are asked "Overall how useful would you say weather forecasts are these days?".
- Answers include very useful, fairly useful, not very useful, not at all useful and don't know.
- 87% of respondents felt that forecasts were very or fairly useful in 2017.
- The target for 2017 was set at 80%.