Working with the Royal National Lifeboat Institution (RNLI) as our corporate charity is reinforcing already strong links between the organisations, as well as helping to save lives. Rosalie Fairbairn, Met Office Partnership Communications Manager, explains how a closer connection is helping both organisations.
“RNLI’s work is often intertwined with the weather – perhaps that’s why Met Office staff voted for the RNLI to become our official charity for three years back in 2015.
Our joint objectives include fundraising campaigns, increasing reach of messages to different audiences, utilising weather information, general collaboration, and sharing expertise.
So far we have raised around £10,000 a year, through various events and internal sales. We support a corporate charity for three years to give colleagues the chance to really get to know the organisation and also for us to ensure we contribute to their cause not just financially, but also with our weather and climate expertise."
“We want to communicate messages to keep people safe, working together to reach as many people as possible. The RNLI gets access to weather expertise, while we can help the Met Office reach different audiences. We have 238 lifeboat stations, over 210 lifeguarded beaches, and 1,110 branch networks, all of which represent opportunities.”
Ross Macleod, RNLI Coastal Safety Manager
“The RNLI is held in high regard in Shetland. Deep sea and coastal fishing are an important part of the community here, the offshore oil industry employees many people, while ferries to Aberdeen face a voyage of at least 12 hours. We’re on call 24/7/365. When my pager goes off, I have 10 minutes to get to the station. Like a few of the crew, I had no sea-going experience, but RNLI trained us in all aspects of the job. The Met Office and my workmates are very accommodating when I need time off or shift swaps for training, and I’m hugely appreciative of that.”
Peter Kerr, Met Office employee and volunteer lifeboat crew member
Applying to be the Met Office’s next corporate charity
We support our corporate charity for three years to ensure both parties get the most out of the relationship. We will be looking for a new charity to start in September 2018, and the process of applying will begin in Spring 2018.
Our corporate charity needs to complement the Met Office’s profile and values as well as our geographical reach. Last time, we had 74 charities apply, which were shortlisted and then went to staff vote.
We will post information here and on our social media channels about the application process, so keep checking back.