New look weather for ITV
In October we started our new weather service with ITV across its national and regional channels.
The broadcaster signed a new contract with us for the next five years for Visual Cortex, our new visualisation system. As well as Visual Cortex, ITV is also using our new Public Weather Media Service (PWMS) which includes forecasts, weather warnings, observations, guidance, scripts and advice from our media services team.
Michael Jermey, ITV’s Director of News and Current Affairs, said: “The new ITV graphics sees the traditional graphics and symbols of previous broadcasts being replaced with high-resolution maps which accurately reflect the world viewers live in. The dynamic weather effects and detailed local breakdown across the UK will help the audience understand what to expect hour-by-hour through the day.”