App reach and demographics
App profile and reach
Reach
30 million sessions per month
7.9 million downloads
45% retention rate in the top 100 apps
Demographics
Age (Android) | |
---|---|
18-34 | 24% |
35-54 | 52% |
55+ | 24% |
Age (iOS) | |
---|---|
18-34 | 27% |
35-54 | 57% |
55+ | 16% |