App reach and demographics
App profile and reach
Reach
30 million sessions per month
7.9 million downloads
45% retention rate in the top 100 apps
Demographics
| Age (Android) | |
|---|---|
| 18-34 | 24% |
| 35-54 | 52% |
| 55+ | 24% |
| Age (iOS) | |
|---|---|
| 18-34 | 27% |
| 35-54 | 57% |
| 55+ | 16% |
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