A drystone wall leading up a hill in the Yorkshire Dales.

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Walking is the joint most popular activity (along with eating out) for people taking days out in England, and the most important reason for 18% of the 3.5 billion trips per year.

Quantcast data shows that the Met Office audience for our Mountain and National Parks content hub have an affinity with outdoor activity websites such as cycling and photography and have an affinity to the following sporting brands...