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Website reach and demographics


6.6 million unique visits per month

70 million page impressions per month

21 million visits per month


18-34 33%
35-54 39%
55+ 28%


Male 54%
Female 46%

While we have a large reach within the UK due to the nation’s general obsession with the weather, all year round, we know consumer behaviour is affected during times of severe weather. 

Traffic to the website and apps increases by 200%+ during periods of severe weather. You can pre-purchase your advertising inventory to use during severe weather.