Weather Wise: Joining forces to communicate weather and climate information for decision-making
The purpose of the Weather Wise project is to strengthen the capacity of media professionals and technical experts to respond to the climate and weather information needs of audiences.
The project is focused on people living in Northern Kenya, around the Lake Victoria shores of Kenya and Uganda, and the coastal strip of Kenya and Tanzania.
The project will be delivered in partnership by BBC Media Action and the Network of Climate Journalists in the Greater Horn of Africa (NECJOGHA). BBC Media Action will build on its in-depth understanding of audiences in the region and its extensive experience of capacity strengthening to generate content that resonates with the practical needs of general audiences. NECJOGHA will leverage its network to support the most dedicated and promising actors within this area, and to apply the knowledge of its members on a range of topics.
Weather Wise will build the capacity of media professionals to produce high quality practical, informative and contextually relevant media outputs on climate and weather information and of NECJOGHA’s network to communicate effectively and bring together relevant stakeholders in the weather and climate sector. The project will also develop the capacity of technical professionals to communicate on climate and weather information for practical decision-making through training and guidance; and nurture strategic links between media partners, technical climate and weather experts and relevant government decision-makers and generate opportunities for co-production and public conversations in order to deliver more effective climate services. The aim is also to increase knowledge and access to practical, relevant, trusted and timely climate and weather information among 400,000 general audiences and promote more informed decision-making and actions that contribute towards increased resilience.
Read the formative research carried out by BBC Media Action - Climate and weather information needs of climate audiences
The Weather Wise Soundcloud site includes radio features produced with the support of the project.
Whatever the weather: Radio helps people adapt to climate change - September 2019