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is Accuracy Ease of use Clearly presented Local detail Trusted provider Useful Info about changing Looks good forecasts Notifications / alerts 4 2.7 3.2 3.7 4.2 Importance (Mean Score – 1 to 5 scale) Q Base: 2089 (all respondents who see forecasts - overall) 60% 66% 33% 31% 30% 26% 22% 14% Note: the %’s do not equal 100% because it is possible to move from one segment (or situation) to another throughout the course of your day.